This BrandYourself profile is automatically optimized to show up high in Google Robin Chung
Hi, I'm Robin Chung, Director of Client Services at BCV.
Robin Chung is a marketing professional with eight years of progressive experience in public relations, social media and digital strategy for travel, CPG and food clients.
I currently lead the client service and accounts division for BCV, the premier social media provider in the hospitality industry. I oversee an office of 15 account staff members and 5 creatives on more than 45 accounts in social media strategy, community management and client relations for luxury hospitality and dining clients. During my time at BCV, I've led interdisciplinary account, creative and video teams through the strategy and execution of award-winning campaigns, including development and roll out of an internal awards submission program for the company. Efforts were recognized by the following social media and hospitality industry leaders: Travel + Leisure 2013 SMITTY Awards (Social Media in Travel and Tourism Awards) - Best Social Media Use for Public Service, InterContinental New York Barclay during Hurricane Sandy - Runner Up for Best Facebook Timeline for the Ritz-Carlton, Half Moon Bay HOTELS Magazine 2013 Social Hotel Awards: - Best Integrated Digital Campaign, InterContinental New York Barclay - Best Facebook Promotion, Four Seasons Jackson Hole and The Handle Bar - Best Facebook Page Runner-Up: Ritz-Carlton Half Moon Bay HSMAI 2013 Adrian Awards: - Fontainebleau's Instagram Account - Social Efforts during Hurricane Sandy - The Handle Bar’s #StealthStache - The Plaza and Great Gatsby Movie Premiere - St. Regis Monarch Beach Butler Service Video - The Ritz-Carlton, Half Moon Bay's Facebook Page - Four Seasons Punta Mita's Facebook Offer
Co-client lead for team of 7 providing integrated digital marketing and social media strategy for Hilton Worldwide. Manage 3 direct reports, stafï¬ng and facilitating performance reviews. Led a Hilton HHonors Social Treasure Hunt, the brand's first global social media promotion, earning the program-dedicated hashtag (#HHfreenight) a global trending topic spot on Twitter. Manage strategic marketing promotions for Hilton Worldwide Luxury Brands: Tribeca Film Festival, Waldorf Astoria Weddings, and property support.
Account manager in Edelman's Digital practice with extensive social media experience on the Hilton HHonors, Conrad Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Kimberly-Clark (Huggies, Pull-Ups, GoodNites), Butterball and Nutro accounts. Oversee community and embassy management for clients (Facebook, Twitter, Tumblr). Provide strategic counsel on commercial programs for clients including, blogger conference sponsorships, social media messaging, reputation/crisis management and sustaining/maintaining positive blogger relationships on behalf of brands. Manager to five junior staff (AAE-SAE level); staff and facilitate performance reviews. Strategic counsel and community management of Huggies Facebook page increased brandâs online community by 138,000 fans, an increase in connection growth by 1,600% in 1 year. Develop and manage launch of innovative Tumblr blog for Huggies (www.highchaircritics.com) to establish brand as an early adopter and industry leader on the platform, spur brand conversation and positive sentiment among Millennial moms. Extensive experience managing cross-functional team members (interactive, design, copywriting, media, video production). Administer and monitor budgets of up to $500K for each program.
Provide public relations counsel and strategic communications support for national marketing programs for Burger King Corp., including extensive onsite experience at client headquarters in Miami. Worked closely with Edelman Mexico ofï¬ce immediately upon acquisition of international account. Facilitated successful brand deliverables and event management in Mexico City that introduced the brand icon to the Mexican market. Managed media, consumer and sponsorship events: Seth MacFarlaneâs Cavalcade of Cartoon Comedy; NFL Experience at Super Bowl XLII; Xbox Liveâs Game with Fame; The Simpsons Movie and Spider-Man 3 movie promotions; Spike TVâs Video Game Awards; and Perez Hiltonâs 30th Birthday. Collaborated with vendors, agency partners and in-house service teams on a daily basis. Experience in managing digital, video production and design marketing projects.
Pitched multiple broadcast interviews on radio row at NFL Super Bowl XLII with Drew Rosenhaus and âThe Kingâ whereby âThe Kingâ is restricted to not speaking. Secured 10+ live radio interviews with sports stations in less than 1 hour.
B.A.
Concentration: Communication Arts
Social media, marketing, travel, Chicago dining, pop culture
Social Networks